TIMELINE
2025
PRODUCT DESIGN
BACKGROUND
Making cooking at home the easier choice
Most of us have been there — you open the fridge, see ingredients you bought with good intentions, and still order takeout. The spinach wilts. The herbs yellow. They get pushed to the back and thrown away.
Recipeat! connects your fridge to your phone nudging you before things expire, creating recipes you can try or make, the experience helps users move from “What can I cook?” to “What do I need?” with less friction.
DESIGN CHALLENGE
Problems to solve.
Recipeat! connects pantry inventory, recipe versions, meal planning, and grocery lists into one system. The challenge was keeping the interface calm and kitchen-friendly while the product handled the deeper logic in the background.
Show, don't explain
Make system changes visible through clear states, labels, and summaries, instead of asking users to understand the logic behind them.
Cook-first context
Design around real kitchen questions: What can I make? What do I need? What changed from the last version?
Automate the tedious
Handle scaling, pantry matching, grocery list updates, and duplicate cleanup automatically, so users can focus on cooking.
MY ROLE
In-depth Desk research, workshop sessions and reporting
Rapid concept design, IA through to high-fidelity screens, screens and interactions: add-recipe flow, version comparison, smart scaling, meal planning calendar, and pantry management, etc.
DESIGN DIRECTION
What the product does.
Recipe management
Save, organize, and build a recipe collection that reflects how you actually cook.
AI cooking assistant
Follow recipes step by step with hands-free guidance, timing help, and quick answers.
Grocery notes
rn pantry gaps and meal plans into a grocery list, then send items to delivery apps.
Version control
Track edits, compare changes, and restore the recipe version that worked best.
Pantry Entry
Scan ingredients or add them manually. Items are dated, categorized, and stored in your pantry.
Smart Alerts
See what is running low, what is expiring soon, and what needs to be used first.
RESEARCH
01 — FRIDGE WASTE
02 — WHY PEOPLE DON'T COOK
93% of Americans plan to cook as much or more this year, yet intent rarely becomes action. (HelloFresh / Wakefield Research, 2025, n=5,000)
03 — THE "WHAT DO I COOK?" USER
Capable, motivated, but stuck at the first decision, between what's in the fridge and what could be on the table.
THEY WANT TO COOK
✓
✓✓
WHAT BLOCKS THEM
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KEY INSIGHT
This reframed the whole product. Instead of a recipe storage app,
Recipeat! became a kitchen partner where you can experiment, refine, and build a collection that supports how you prepare and cook.
