SITE WALKTHROUGH

SITE WALKTHROUGH

DESIGN PILLARS

Problems to solve.

📱

Trust Before the Pitch

Opens with a promise it can keep, not a sales line.

⚡

Find Your Project Fast

Six trades laid out so visitors spot their need at a glance.

📐

No Surprises

Lays out every step so hiring never feels like a gamble

🧩

Credibility in Specifics

Names the wood and its source instead of vague claims.

👥

Proof Over Promises

Real photos of finished work carry the page, not adjectives.

✅

Low-Pressure Ask

A single, easy next step with nothing to lose.

Thumb Coast Customs

Thumb Coast Customs

A brand and website for a Southeast Michigan renovation shop, online presense for lead generation

A brand and website for a Southeast Michigan contractor

TIMELINE

2025

PLATFORM

Web

Mobile

WEBSITE DESIGN

BACKGROUND

Giving an online presence as solid as its work.

Helping a local craft business reach more homeowners.

Thumb Coast Customs had strong craftsmanship and local trust, but their website needed to do more of the talking for people finding them online.


For new homeowners, the site had to quickly answer a few simple questions: what do they build, what does the work look like, and how do I start a project?


DESIGN PILLARS

Problems to solve.

📱

Trust Before the Pitch

Opens with a promise it can keep, not a sales line.

⚡

Find Your Project Fast

Six trades laid out so visitors spot their need at a glance.

📐

No Surprises

Lays out every step so hiring never feels like a gamble

🧩

Credibility in Specifics

Names the wood and its source instead of vague claims.

👥

Proof Over Promises

Real photos of finished work carry the page, not adjectives.

✅

Low-Pressure Ask

A single, easy next step with nothing to lose.

TESTING & CHANGES

What changed after testing.

What changed after testing.

✓

The photos sold it — “that’s the kind of work I’d call about.”

The photos sold it: “that’s the kind of work I’d call about.”

✓

The process felt familiar — past customers said it matched their real experience.

The process felt familiar: past customers said it matched their real experience.

—

The contents wasn’t his voice — the draft “sounded like every other contractor.”

The contents wasn’t his voice: the draft “sounded like every other contractor.”

—

The Contact section was buried — the first thing customers went looking for.

The Contact section was buried: the first thing customers went looking for.

PHOTOS

Real jobs, before & after

Fixed: Swapped the stock-looking hero for the owner’s own project photos.

PROOF

Slide sheets replace dropdowns

Fixed: Named the towns served and the Michigan wood he sources, not “quality.”

CONTENTS

Written in his voice

Fixed: Rewrote the contents the way the owner would actually communicate as.

CONTACT

Supporting different ways

Fixed: Added a Contact page on top nav, in the header and footer, not buried below.

MY ROLE

Design & Create

WEB REDESIGN

CONVERSION FLOW

CONTENT STRUCTURE

USABILITY TESTING

  • Defined the site around trust, craft, and the kind of projects the client wanted to attract.

  • Created a warm, material-focused website with strong project imagery and a simple path to contact.

  • Structured services, process, materials, and contact into sections the client could update and grow over time.

RESEARCH

Understanding the company.

FINDING

Built around craft, not quick construction

Higher-end custom projects

Higher-end custom projects

Cleanliness and respect for the home

The business is growing beyond word-of-mouth

DESIGN TAKEAWAY: The site needs to be…

Personal and quality-driven

The visuals need to feel more polished

The visuals need to feel more polished

Build trust, not just explain steps

support reach, credibility, and consultation requests

SITE WALKTHROUGH

← Back to Work